Privacy Policy

Last revised on May 23rd, 2018

Your privacy is important to us. Please read below to learn how we at Gray Line Brazil. (“Gray Line”) collect, use, and secure your personal information. Our goal is to provide you with the best booking experience possible and we are committed to protecting your privacy and creating a safe and secure online environment for anyone who visits and books on our website, located at or through our partner websites (each a “Site”). Finally, it describes your choices regarding the use, access and correction of your personal information. By using the Site you agree to the terms of this Privacy Statement and you expressly consent to the collection, use and disclosure of your Personal Data as described herein.

About Gray Line Brazil

Gray Line Brazil is an independent businesses operating under License from the Gray Line Corporation, to operate within the geographic territory of Brazil to conduct sightseeing, charter, transfer, destination management, package tour, attraction ticketing and other travel services (“Services”).

Information Gray Line Collects From You

We collect information from you, including information that directly or indirectly identifies you (“Personal Data”), to provide you with better services. In some cases, the information we request may be Personal Data in order to fulfill an order and enable you use certain services on this Site. For example:

When you place an order for Services, we request certain Personal Data from you on our order form. You must provide contact information such as first and last name, email address, phone number and billing address, and financial information such as credit card number, expiration date and security code. We use this information for billing purposes and to complete the transaction. If we have trouble processing an order, we will use this information to contact you. We may also use this information to help with successful fulfillment of the Services.

If you create an account, you must provide your first and last name, email address and a password. In some cases you might also provide a mailing address, phone number, and a photo. We retain information on your behalf, such as itineraries or other files that you store using your account. This is to help you with past and future purchases.

In addition to information we collect to complete a purchase, when you use our Site we automatically collect information which helps us improve our Site. We do not link this automatically collected data to other information we collect about you. We gather this information to analyze trends and performances over time to make our Site and services more useful to you. Gray Line uses third-party service providers to help us gather and analyze information about our customers. These service providers are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available on our Site. For example:

We collect the type of device you use, operating system version, and the device identifier (or “UDID”). We collect your location-based information for the purpose of locating Services or redemption points that you may be searching for in your area. 

For all Gray Line visitors — not just registered users — our Site’s servers collect information about your Site visit, such as IP address, browser type, domain names, operating system, access times, duration of visit, referring URL, platform, new/repeat information, timestamp and exit page information. We associate this information with Personal Data about you if you have registered on the Site.


We, along with our marketing service providers use automatic data collection tools, which may include web beacons, cookies, embedded web links, and other commonly used information-gathering tools to analyze trends, administer the site, track users’ movements around the site and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. For specific instructions on how to control the use of cookies, select the browser you use to access this site and follow the instructions to update or restrict the use of cookies at the browser level: ChromeInternet ExplorerSafariFirefoxOperaEdge. Additionally, if you would prefer to prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on by clicking here.

Private-label Sites and Partners

In addition to receiving user data from the Site, we may receive Personal Data about you from companies that provide our services by way of private-labeled websites or companies that offer their products and/or services on our Site. We may add this information to the information we have already collected from you via our Site in order to improve the services we provide.

We may also collect Personal Data at other points in our Site that state that Personal Data is being collected.

If you add guests to your account we will collect information from you about additional guests such as their first and last name in order to facilitate the booking of group purchases. When you provide us with personal information about your contacts we will only use this information for the specific reason for which it is provided. Added guests or users whose personal information was provided may contact us at [email protected] to request that we remove this information from our database or remove the information yourself by visiting your account. To delete your account data, contact us at [email protected]

Collection of Data and Data Processing on

These partners may use cookies, tracking technology and store pseudonymous profiles.


Gray Line has entered into a business relationship with Palisis AG, a software company in Switzerland that owns TourCMS. Gray Line uses TourCMS software for booking Services and processing reservations on Their privacy policy and company information can be found here and here.


Our Site uses Feefo software and tracking tools as an independent 3rd party review system to obtain feedback related to transactions and Services The feedback is used to improve your experience on the Site. Their privacy policy and company information can be found here.


Our Site uses Cybba software and tracking technology to market and merchandise Services on the Sites and through their advertising networks: Their privacy policy and company information can be found here.

Trust My Travel: 

Our Site uses Trust My Travel for payment processing and payment services related to transactions on Their privacy policy and company information can be found here.

Google Analytics: 

Our Site uses Google Analytics, a web analytics service by Google Inc. Google Analytics uses cookies in order to analyze your use of the Site. The information about your use of this website collected using cookies is usually transferred to and stored on servers of Google Inc. in the US. Prior to the transfer to the US, Google masks and thereby anonymizes your IP address within the territory of the EU or of the European Economic Area. Only in exceptional cases, the full IP address is sent to and masked by Google servers in the US. On behalf of the Site provider Google will use this information to analyze your use of the Site, compiling reports on Site activity for Site operators and providing other services relating to Site activity and internet usage to the website provider. Google will not combine your IP address with any other data held by Google.

You may refuse to have cookies stored on your device by appropriately configuring your browser or by using a privacy plugin. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here.

Opt-Out-Cookie. Further information on the data processing in the context of Google Analytics is available under:

Google Tag Manager. 

The Site uses Google to manage website tags. A tag is a JavaScript snippet that can be used to send information from a website to a third party, in particular in the context of web tracking. The tool Google Tag Manager itself does not collect personal data. Rather, the tool triggers other tags that may collect data (such as the tag of Google Analytics). Google Tag Manager does not access such data. A deactivation on the domain level or cookie level will affect all tracking tags implemented via Google Tag Manager. This facilitates the implementation of an effective opt-out of web tracking

Google Double-Click, Google AdWords Conversion, Google Dynamic


The Site uses Google Analytics to evaluate data from the Google services AdWords and DoubleClick for statistical purposes. This way, in order to improve our services, we can analyze what happens after a user has clicked on one of our ads, e.g. whether a user has ordered a product or has viewed the ad from a mobile device. Furthermore, you will receive interest-based ads through these services. You can opt out of such interest-based ads via the Google Ads preferences pages: DoubleClick places a cookie on your device to track your surf profile across webpages and to serve you interest-based ads. If you want to permanently opt out of this, you can download a plugin to deactivate this cookie here.

Gray Line may change this list of data processing partners and data collection partners from time to time. Please read this privacy policy to understand your options for opt-outs from utilization of cookies or tracking technology. 

How We Use the Information You give Us

The data we gather is used to process your purchase, respond to your requests, contact you if problems arise and, if you have selected to receive them, send you promotional messages. We use this information to:

* Enable you to use our website
* Identify you as a user in our system 
* Provide improved administration of our Site and services
* Send you administrative email notifications, such as security or support and maintenance advisories
* Detect and prevent fraud, spam, abuse, and other harmful activity 
* Conduct risk assessments
* Personalize or customize your experience in a number of ways, for example, by displaying search results near you or showing ads based on your search and booking history
* Provide customer service 
* Send you promotional messages, marketing, or other information that may be of interest to you based on your communication preferences
* Target content on our Site to more closely match your interests

How Your Information is Protected

We take several measures to ensure the integrity and confidentiality of all information we collect from our customers. When you enter Personal Data on our order forms, or our registration, we encrypt that information.

We also require you to enter a password to access your Account and follow generally accepted industry standards to protect the Personal Data submitted through our partners. We follow generally accepted industry standards to protect the Personal Data submitted to us and our partners, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

If you have any questions about security on our Site, you can contact us at: [email protected]

With Whom Your Information May Be Shared

* Service Providers

* When you make a purchase with Gray Line, the Personal Data you provide will be shared with the third parties necessary to complete your purchase transaction, all of which are required not to use your information other than to provide the services requested by Gray Line. For example: we provide your name, address, email address and phone number to the Service provider.

* To charge you for your transaction, we share your name, billing address, and credit card number with the credit card authorization company and payment processor.

* Gray Line may also share your Personal Data with third party service providers to conduct quality assurance testing, to facilitate the creation of accounts, to provide technical support (including through live chat software) and to provide other services to Gray Line.

Sharing Non-Personal Data

From time to time, we may share general statistical information about our Site and visitors — such as number of visitors, aggregate and non-personally identifiable demographic data, number and type of goods and services booked, etc. — with our third-party advertisers and partners. However, we do not reveal your name, address or other Personal Data for anything other than the use it was originally intended without giving you the opportunity to opt-out of the disclosure.

Sharing Personal Data by Law

Regardless of any choices you make regarding your Personal Data, In certain situations, Gray Line may disclose information about you to others if we have a good faith belief that we are required to do so by law or legal process or in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, to respond to claims, or to protect the rights, property or safety of Gray Line or others. This includes, but is not limited to, customer fraud, technical malfunctions or abuse of our network or systems. We also may provide customer information to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course of business. Except as otherwise stated above, Gray Line will not disclose your Personal Data to any third party without your consent.

This Site contains links to other sites that are not owned or controlled by Gray Line. Please be aware that when you click on a link to any other website or location, such as a payment processing site, you will leave our Site and go to another site and another entity may collect Personal Data from you. Gray Line does not control or review these outside sites or content and is not responsible for the privacy practices of such sites. This Privacy Statement applies only to information collected by this Site.

Affiliates and Acquisitions

We may share some or all of your Personal Data with: (a) subsidiaries, joint ventures, or other companies under common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Statement, and (b) potential purchasers or investors in the company subject to confidentiality obligations by such entities. In the event that Gray Line or substantially all of Gray Line’s assets are acquired, customer information may be transferred to Gray Line’s successor company. In the event such a transfer occurs, your Personal Data will be subject to the same protection as it was prior to the transfer.

What Choices Are Available?

If your Personal Data changes, you may update it by making the change on the My Account section of the Site.

If you live inside the European Economic Area, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. If you would like to exercise such rights, send an email to [email protected]. We will consider your request in accordance with applicable laws.

Public Forums

Our web site may offer publicly accessible blogs, reviews or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Data from our blog or community forum, contact us at [email protected] In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Social Media Features and Widgets

Our web site includes social media features, such as the Facebook button and widgets, such as the Share This button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.


Gray Line adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. We partner with a third-party ad network to either display advertising on our web site or to manage our advertising on other sites.

Our ad network partner uses cookies and web beacons to collect non-Personal Data about your activities on this and other web sites to provide you targeted advertising based upon your interests.

If you wish to not have this information used for the purpose of serving you targeted ads, you can opt out of our display advertising partner(s) and their partners’ targeted advertising via the following website(s):, the Network Advertising Initiative website (, or the Digital Advertising Alliance website ( Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Notification of Changes

This Privacy Statement is subject to occasional revision. When such revisions are made, Gray Line will send out an email notification. Please note that at all times you are responsible for updating your account to provide us with your most current email address. In the event that the last email address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Statement may affect our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us that you wish to deactivate your Account with us. Continued use of our Site or service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

If you do not have a account, note Gray Line Brazil  may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Site. You are advised to review this Privacy Policy periodically for any changes.

Opt-Out Opportunity

We provide you the opportunity to opt-out of having your Personal Data used for certain purposes when we ask for such information. If you no longer wish to receive free newsletters or promotional communications from us, you may opt-out of receiving them by following the instructions included at the bottom of each communication, by emailing us at [email protected] or by contacting us at: +1-303-539-8502

You cannot opt out of receiving transactional emails related to your account or your use of the Site.

To opt out of push notifications, please go to device settings to turn off notifications. You may opt out of location-based services at any time by editing the setting at the device level.

Contact Us

If you have questions or concerns regarding your privacy or security on our Site, feel free to contact us by email, phone or postal mail. Our customer care associates are available to answer your questions or address your concerns.


We're the Local Expert, dedicated to helping you find the world's best travel experiences!


  • Book services direct from the source
  • Book with a brand you know and trust
  • No hidden fees
  • Local customer service when you need it



Avenida Niemeyer, 121

Rio de Janeiro





55 21 35868687


[email protected]